Infographic: How to Appeal to the Connected Patient

Infographic: How to Appeal to the Connected Patient

Infographic: How to Appeal to the Connected Patient

Today’s patient is more connected than ever before. What do we mean by that? Well, more patients expect to be able to communicate and engage with their healthcare providers online or through computers and mobile devices. Especially millennials.

The recent State of the Connect Patient report by Salesforce details these patient expectations and shows where the healthcare industry is falling short (while 74% of millennials value the ability to pay medical bills online, only 8% currently pay them on the web). The report surveyed over 1,700 Americans who are currently insured and have a primary care provider to see how most patients currently receive, review, and track their health data. Salesforce also asked patients what health technologies mattered most to them.

Today’s patient is more connected than ever before. What do we mean by that? Well, more patients expect to be able to communicate and engage with their healthcare providers online or through computers and mobile devices. Especially millennials.

To sum up the report’s most interesting findings, Salesforce put together an infographic which we’ve included below. Physicians who are appealing to millennial patients or just seeking a competitive advantage should focus on the following initiatives:

  • Offer online appointment booking
  • Provide online bill pay
  • Allow patients a way to engage on their mobile devices
  • Cultivate your online reputation

For more stats, request the full Salesforce report! You can also share or embed this infographic on your own site using the links below.

Infographic: How to Appeal to the Connected Patient

About the author

Teresa Iafolla is eVisit’s Content Marketing Manager. An expert writer, researcher, and content wrangler, Teresa previously worked as an associate editor for a healthcare publishing company. She thrives on keeping up with the latest healthcare trends and constantly learning from the clinicians, consultants, and professionals doing incredible work in the field.